The Evolution of Wearable Technology
Though technology has advanced by leaps in recent years, the wearable tech revolution is still only beginning. Nielsen’s Connected Life Report found that about 70 percent of consumers are aware of the wearable technology that is available, but only 15 percent of consumers report using a wearable device in their daily lives.
In the current market, wearable activity trackers are king. They come in all shapes and sizes and track and monitor everything from the number of steps you take in a day to the patterns of your sleep at night. They can even connect and transfer data to a variety of handheld devices. The success of these activity trackers is largely due to their target audience: young, physically active consumers who are more likely to have the disposable income to purchase new gadgets.
But wearable technology includes much more than pedometers and wrist-worn activity trackers. Science and medicine have been pushing the limits of wearable technology in recent years to include everything from full-sized robotic suits for paraplegics to tiny sensors that can be embedded in organs to track their functions.
As the possibilities for wearables continue to expand — taking healthcare beyond fitness tracking to more precise, personalized therapies and treatments — the industry is primed to see an explosion of new consumers.